Personalized customer experiences like these will become more common in the coming year, changing the standards of digital marketing. However,success depends on the actual benefit they bring. Anyone who finds the most creative and intuitive application of new technologies in the coming year will set new standards and secure a long-term competitive advantage. Florian Huebner FOUNDER AND MANAGING DIRECTOR AT UBERALL Metaverse, AI and social media are among the new marketing strategies to get closer to customers online and offline. I have a practical example for this as well. Chipotle offers its customers the opportunity to roll a burrito in the digital world. In the next real branch they get a burrito. In the next year and beyond, such experiences will become increasingly important. They are part of the long-term change in digital marketing.
This takes the hybrid customer experience to a whole whatsapp mobile number list new level. Kristine Pratt,director of marketing at Boostability The robot uprising has begun - albeit not in the way it is portrayed in the movies. But artificial intelligence is becoming more and more popular. On the Internet, AI-generated content is no longer a rarity. In the past few weeks, AI-generated portraits of people have even taken over our social media feeds. And probably this year you have already read a (blog) article created by an AI. As a content marketer, that worries me. Google is increasingly focusing on useful content that answers specific search queries. With the Helpful Content Update in October, Google prioritizes content that provides value. Kristine Pratt DIRECTOR OF MARKETING AT BOOSTABILITY Google is aware of the trend. The search engine focuses more and more on useful content that answers specific search queries.
With the Helpful Content update in October and other changes in the algorithm, Google favors content that provides value. Google's algorithm rewards websites that focus on user experience. That will be even stronger this year. This year more than ever, content experts are faced with the challenge of producing more content. This is because they improve their position in online searches. And where resources are lacking, artificial intelligence can be helpful. AI can be used as a writing aid or write an entire blog article. Nevertheless, the content should be checked again by hand – i.e. by a person. For example, a content marketing manager needs to incorporate the right keywords or add information that a chatbot cannot provide. And that's exactly why we don't have to worry about AI doing our work. Even if she keeps learning.