You can show products or show services More marketing than personal You can add an explicit CTA button More difficult to prepare and more time consuming They suit every industry There may be problems with responsiveness Greater flexibility in presenting the offer With inappropriate proportions of graphics to text they may be considered spam They are more consistent with your brand and often you can immediately see what you want to present without loading Different styles different trends Email marketing trends are now moving towards hyperpersonalization and one to one communication . Of course personalization helps with this i.e. addressing the recipient using his name but also matching the message to his interests.
Another trend is the return to the roots of email marketing i.e. creating text emails . Why Perhaps because recipients are already overloaded with sales content and miss a simple friendly letter. Such a message written from a real person not a brand is simply associated well with them especially if you add something from yourself Taiwan WhatsApp Number List your thoughts experiences or personal advice. Remember that if you address the subscriber by name pay attention to how the rest of the message is written. Email marketing systems allow you to successfully use dynamic content so the appropriate variety or male female ending is no longer a major problem.
Text emails are great for training marketing education industries as well as for personal brands and bloggers. Although nothing stands in the way of using them in other industries if only you feel that it will bring the expected effect. On the other hand trends are trends but graphic emails are doing very well and in many cases there is no need to abandon proven techniques for something new that may not fully work in your industry. In FreshMail we create campaigns using both text and graphic templates.