In your Page settings, it will be possible to apply a page template based on your activity. You will have the choice between a standard model and specific models for professional services, places (cinema, theater, concert hall, football stadium, . video games, politicians as well as cafes and restaurants. Then, you can choose the layout, buttons and tabs of your Page. 6. Launch targeted and attractive advertising campaigns The tools deployed by Facebook to undertake advertising campaigns are very effective.
You will be able to get started in digital advertising easily and at a lower cost, by controlling your actions from A to Z. When you have defined your business objectives, your target audience fax list and the advertising message adapted to it, you will be able to start your campaign on Facebook. Use the targeting options to hit the target : Facebook's targeting options are very specific. Use them to reach people who may be genuinely interested in.
Your product and service offering, but also those who are most active and engaged. Define your target audience based on their location, demographics, interests, and behaviors. Additionally, Custom Audiences will allow you to precisely include or exclude your existing customers by matching your CRM to Facebook's database. As for lookalike audiences, they will help you reach people whose profiles are similar to those of your customers.