Links are the fabric of the web. And in the world of SEO, the way we perceive and earn them has changed dramatically over the past 20 years. If your business is driving traffic to a website and building brand awareness, you need to worry about how links impact company employee list your KPIs. As an SEO agency, we explained how to get high quality backlinks in the SEO tutorial. This resource covers black and white link building best practices. But when it comes to personal experience and opinion.
we have our own take on how links should be handled. While we are sure that some people will disagree with some of these views, we have created this statement company employee list which outlines what we hold to be true regarding web links. We believe … Google loves links. Google doesn't like link building. Links are the "voting system" of the web, and Google thinks they should be won. They are won by the nature of the content because it is useful or entertaining for a particular audience. Links contribute to expertise, authority and trust. A link is a vote for a website.
The more links, the more votes, showing Google that the website is authoritative. Within this, there are weighting factors for signal strength. When weighing inbound links, a high expert ranking is a stronger signal than a spammy site. Content is a link magnet - without it, there's nothing to link to. Content is the stuff the web is made of. It's what people want to link and company employee list share, and it allows you to acquire links naturally when it's quality. Content should be relevant to your brand. The only way to become a subject matter expert in the eyes of Google is