Jul 30, 2022
In Welcome to the Cars Forum
Links within the header navigation are also incredibly useful for passing on PageRank. They may not be as strong at passing contextual authority as links within the primary content. But they sit on every page of the site—and that makes them valuable. They also sit right at the top of the page. This means Google is more likely to prioritize these links compared to the footer navigation, for example. While not as powerful as the header navigation, the footer navigation should not be underestimated. Despite sitting in a less-attractive location, the footer navigation, again, sits on every page, making the links there worthwhile. Notably, some companies have strict approval processes. In such cases, you may find less resistance in adding internal links to the footer navigation compared to the header navigation, so this may be the perfect short-term solution for you. Utilize breadcrumbs logically In my opinion, breadcrumbs are the single most underutilized form of internal linking. They not only make it extremely easy for users to navigate the site, but they are also incredibly powerful at passing on PageRank. Don’t just take it from me. Here’s a tweet from Google’s very own Gary Illyes, who says that Google likes breadcrumbs and uses them for PageRank computation. As we already discussed, many SEOs believe the higher up a link on a page, the heavier the weight of PageRank that gets passed via the link. Breadcrumbs typically sit right at the top of every page. Thus, it’s clear why they hold so much value in passing on authority. Furthermore, breadcrumbs also reflect the structure of the site. As a result, your most important pages, which sit high up within the site architecture, will be internally linked to very frequently via the breadcrumbs. TIP Don’t forget to implement breadcrumb Schema to ensure Google fully understands your breadcrumbs and that you’re eligible for rich results. Internally link to your most valuable content It’s usually hard to attract links to your most valuable content because of its commercial nature. Remember: To bridge this gap, it’s critical to link whatsapp number list from those pages that hold strong authority to the valuable pages that drive your business revenue. You can find relevant, authoritative pages to internally link from for free using Ahrefs’ Site Explorer with a free Ahrefs Webmaster Tools account. Here’s how: Paste your domain into Site Explorer Go to the Best by links report Look for relevant pages to internally link from For example, let’s say the team at Ahrefs launched a brand-new keyword tool and wanted to boost authority to its landing page. Using this report, we can see several relevant pages with lots of referring domains that will be perfect for adding an internal link.